Alafrah Restaurants seeks to strengthen its leadership position in the food and beverage sector through a comprehensive expansion strategy aimed at enhancing its presence in the local market and achieving sustainable growth in the future. Since the establishment of its first branch in the Al Murabba area in 1962, Al Afrah Restaurants has built a strong reputation by offering an exceptional dining experience, making it one of the leading brands in this sector. Over the years, the company has gradually expanded to include several successful branches in strategic locations in Riyadh, such as the Al Sahafa branch, which opened in 2017, the Al Rawdah branch in 2020, the Al Yarmouk branch in 2024, and the Al Musayf branch in 2025. These branches represent a significant success in Al Afrah Restaurants’ expansion strategy, with the company’s goals focused on reaching a larger customer base and expanding its services to new areas. The future expansion plan includes adding more branches to the company’s network, aiming to reach 8 to 10 branches by 2026. Al Afrah Restaurants selects branch locations based on several strategic criteria, enhancing the chances of success and growth in each new area it enters.